You probably know Ed Sheeran from hits like Shape of You and Perfect. The guy has fans all over the world, and in Japan, his songs are just as popular—his 2024 stadium tour here was a total smash.
And now… wait for it… he’s teaming up with Tokyo’s Oedo Subway Line. Yes, a subway line! Weird? Funny? Totally Tokyo.
What’s in a Name?
The campaign is called “Oh! Ed!”, and here’s the fun part: it’s a Japanese pun.
A little trivia: “Edo” was the old name for Tokyo. The prefix “O” in Oedo (大江戸) literally means “great” or “big,” referring to the prosperity and wide reach of old Edo—kind of like saying Greater London (though not in a strict sense, of course). So the “Oedo Line” is literally named after the city’s history and culture. And somehow, “Oedo” ended up sounding exactly like Ed’s name—hence, Oh! Ed!
Edo: The Former Name of Tokyo and Its Cultural Legacy
The Oedo Line color, magenta, even matches the theme color of Ed’s new album Play. With all these coincidences stacked together, we now have a one-of-a-kind subway × pop star collab.
What’s Happening in Tokyo?
From September 8 to October 20, 2025, Tokyo will be completely immersed in the world of Oh! Ed!
Digital Stamp Rally
Scan QR codes at six Oedo Line locations. Collect all stamps to get an exclusive clear file, and you’ll also be entered to win a T-shirt in a lottery.
Stamp Spots (6 locations total)
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Kasuga Station / Oedo Line
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Kuramae Station / Oedo Line
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Ryogoku Station / Oedo Line
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Tochomae Station / Oedo Line
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Ueno-Okachimachi Station / Oedo Line
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Toei Subway Select Shop “Toeiro” (Ichigaya Station)
Limited Edition Goods
The official Tokyo Transport shop “Toeiro” near Ichigaya Station has been transformed into an Ed Sheeran wonderland! You can grab T-shirts, towels, keychains, and even a special edition of his album Play.
Cafes & Shops Along the Line
Enjoy 3D latte art and collaboration menu items. Spend over 1,500 yen at participating stores and receive an original sticker.
Special Design One-Day Pass
The Play-themed “Toei Marugoto Pass” is limited to 10,000 pieces. Ride the Toei Subway, buses, and streetcars all day—perfect for exploring Tokyo.
Museum Train
One Oedo Line train is completely Ed Sheeran-themed! Each car showcases his life, career, and the world of Play, making it a “moving museum” you can actually ride through.
Why You Don’t Want to Miss This
You just want to shout: “Oh-Ed! What’s up?!”—a mix of surprise, fun, and “what on earth is going on?” energy. Even hardcore Ed fans probably didn’t expect a Japanese subway line to go full pop star mode.
If you happen to be in Tokyo, hop on the Oedo Line and join the fun. It’s quirky, unique, and oh-so-Japanese.
So next time you hear “Oedo Line,” don’t just think “subway.” Think “Oh! Ed!”
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