Visiting Tsukiji at Year’s End: The Unusual Message Asking Visitors Not to Come
At the end of 2025, Tokyo’s Tsukiji Outer Market drew attention in an unusual way. Tsukiji was once known as the world’s largest fish market. After the wholesale market was relocated to Toyosu in 2018, iconic scenes such as the early-morning tuna auctions disappeared. Even so, the surrounding outer market has remained active. Lined with wholesale and retail shops, sushi counters , seafood bowl , stores selling dried foods, knives, and kitchen tools, the area has become a “town of food” that attracts visitors from both Japan and abroad. Tsukiji: From Legendary Fish Market to Today’s Foodie Hub and Beyond It was in this Tsukiji that an unusual message appeared this year: a request asking tourists not to come during the year-end period. A Euphemistic Message Called the “Shopping Support Declaration” A poster displayed at the tourist information center strongly urges guided tour operators to refrain from operating during the year-end period. In December 2025, the Tsukiji Town ...