Ginza is one of the most expensive districts in Japan—arguably the most expensive. On one side stands the flagship store of Apple , and across the street, a boutique of Tiffany & Co. . It’s a street lined with some of the world’s most prestigious brands. But among them, there is one store drawing an unusually large crowd—and it might not be what you expect. On March 28, 2026, a new store opened in this prime location. Its exterior is sleek, and inside, it’s packed with international visitors. It’s the flagship store of JINS —a Japanese budget eyewear chain. A “Smart” Eyewear Experience Step inside, and you immediately notice that this is not your typical glasses shop. The space is bright, open, and carefully organized. Customers freely pick up frames and try them on, almost like browsing in a fashion store. One feature stands out: an AI-powered measurement device. Stand in front of it, and the system scans your face, measuring details such as the distance be...
Koh’s Tokyo Dialogue
Koh’s Tokyo Dialogue is a casual blog by Koh, a Tokyo-based writer sharing real-life moments, local news, and travel tips from Japan’s capital. From iconic sights and seasonal festivals to trending topics and everyday life, this blog offers a personal look at what Tokyo feels like right now.