After enjoying street food and the lively buzz of Ameyoko Market in Ueno, you wander through the crowds—and suddenly, the atmosphere changes.
Small signs. Practical display cases.
From the ground floor to the upper stories of narrow buildings:
jewels, jewels, and more jewels.
Welcome to Jewelry Town Okachimachi, one of the largest jewelry districts in Japan and a rare sight even by global standards.
Around 2,000 businesses connected to the jewelry trade are packed into this compact neighborhood.
Retail jewelry shops sit next to wholesale dealers.
Loose stones (uncut or unset gems), natural stone shops, workshops, repair studios, and buy-back specialists—all side by side.
Everything related to jewelry exists here, tightly concentrated in just a few streets.
Some of the local streets even have unofficial nicknames like Diamond Avenue, Sapphire Street, or Emerald Avenue (you won’t see them on Google Maps, but locals know).
Nearby Okachimachi Panda Square regularly hosts pop-up markets where neighborhood jewelers and stone dealers set up stalls.
Where the World’s Gems Meet Japan’s Stones
Diamonds, sapphires, and gemstones from all over the world flow into Okachimachi.
At the same time, Japan’s own gemstones and minerals quietly play an important role here.
You may encounter:
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Jade from Itoigawa (Niigata)
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Rainbow Garnet from Nara
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Sugilite, first discovered in Ehime
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Akoya pearls, Japan’s iconic cultured pearls
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Rhodonite from Iwate
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Quartz from Yamanashi
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Coral from Japanese coastal waters
Here, global gemstone trade and the geology of the Japanese archipelago meet on the same street corner.
It’s an everyday scene—and a slightly magical one.
Why Did a Jewelry Town Emerge Here?
Okachimachi was originally a craftsmen’s neighborhood.
The name comes from Okachi, low-ranking samurai in the Edo period who were not allowed to ride horses.
To support their families, many took on metalworking jobs—decorating sword fittings, making tobacco pipes, and crafting ritual objects for nearby temples and shrines.
These engraving and metalworking skills survived the end of the samurai era.
After the Meiji period, they naturally shifted from swords to jewelry.
The decisive turning point came after World War II.
Ueno became famous for its black markets, a place where imported goods could be found both “openly and quietly.”
Watches and precious metals—often from U.S. military surplus—were heavily traded.
Watchmakers and repair specialists gathered in Okachimachi, drawn by the need for precision skills.
As Japan’s economy grew and luxury goods diversified, jewelers followed—and settled.
A Rare, Fully Integrated Jewelry District
After diamond imports were liberalized in the 1960s, Okachimachi evolved into a B2B-focused jewelry hub.
Within walking distance, you can find:
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Gem importers
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Precious metal dealers
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Cutting and repair workshops
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Appraisal offices
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Wholesalers supplying retailers across Japan
This level of vertical integration—all in one compact area—is rare anywhere in the world.
During Japan’s economic bubble in the late 1980s, vast amounts of high-quality diamonds and colored stones were accumulated here.
Some of them are still quietly waiting in back rooms and safes.
With the weak yen in recent years, buyers from around the world have returned.
Part of the romance of this town is knowing that priceless gems may be sleeping behind the most unassuming doors.
Why So Many Indian Gem Dealers?
One of the most noticeable features of Okachimachi is the strong presence of Indian gem dealers—reportedly more than 100 shops.
The reason is simple.
India dominates the global gemstone cutting industry, especially for diamonds and colored stones.
By sourcing high-quality rough stones in Okachimachi and combining them with advanced cutting techniques back home, Indian dealers can create high value while keeping costs efficient.
This is great news for English-speaking visitors.
Many Indian-run shops offer friendly English service, are open to price discussions, and may even accept USD payments.
You don’t need to buy anything.
In fact, a great way to start is simply asking:
“What kind of town is this?”
“What should I look for here?”
You might walk away not only closer to a hidden gem—but with a deeper understanding of how this unique district works.
It’s an experience especially enjoyable for international visitors.
“It Looks Intimidating”—And That’s True
As Okachimachi gains recognition, more people come searching for rare bargains or even gemstones for engagement rings during their honeymoon in Japan.
Still, this is not a polished tourist area.
Many shops look more like offices than stores.
Some are wholesale-only.
Some have no price tags.
Some operate only in Japanese.
Yes—it can feel intimidating.
But don’t worry.
There are clear entry points for beginners.
Where to Start: Two Friendly Shops
Crystal World
An excellent first stop for travelers and natural-stone beginners alike.
You’ll find stones from Japan and abroad, handmade goods, and traditional Japanese designs such as magatama that can be worn as-is.
Magatama: A Shape Japan Has Been Wearing for 7,000 Years
Upstairs, there’s a section dedicated to Japanese natural stones, perfect for discovering something uniquely local during your trip.
Nirvana Stone
For those ready to go a little deeper.
This shop sources stones directly from mines around the world and carries one of Japan’s largest selections—over 200 types of natural stones.
Quartz clusters, loose stones, specimens—just browsing is impressive.
| Natural stones starting from just a few hundred yen — displayed casually in outdoor wagons |
GALA JEWELRY / g-Lab
A long-established jewelry shop with its own factory, offering everything from bridal rings to fashion pieces.
The attached café and community space, g-Lab, sometimes hosts workshops and events—making it an easy, friendly stop for visitors.
A Different Face of Tokyo
Just a few minutes from Ueno Park, Ameyoko, and Akihabara,
you’ll find a very different side of Tokyo.
You don’t need to buy anything.
Simply walking these streets has value.
Here, you can feel the pulse of the global gemstone trade,
learn about Japanese craftsmanship,
and experience a place where professionals and travelers quietly cross paths.
Take a walk through Okachimachi Jewelry Town.
You may discover an unexpected sparkle—and a story worth remembering.
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